Shaklee Distributor Guidelines Limit Internet Marketing

Imagine millions of distributors and only 10 distributors ranking high enough to display on the first page of a Google or Yahoo search. This is reality. After the third search page, 30 links, the odds of someone continuing to click forward sharply diminishes. Most search engine users don't progress beyond the first page. Being that Shaklee does not permit use of company and product names in Internet marketing, the obstacles are overwhelming and seemingly impossible.

Now, imagine what would happen if the Distributor Guidelines were abolished. There would be 30 very happy Shaklee distributors. These are the ones that would consistently rank on the first three pages of every major search engine. Everyone else would be angry for not having a similar marketing advantage. Understanding this perspective does offer a valid explanation as to why the Distributor Guidelines exist. Shaklee's objective is to level the playing field, imposing rules that are conceptually fair for everyone. Other factors are also present like managing liability for false product claims and ensuring necessary legal disclaimers are not omitted. The Distributor Guidelines focus on what can't be done. Unfortunately, there is no substantial guidance regarding marketing techniques that are highly successful.

Acquiring a Shaklee PWS site is beneficial. How much so depends on external forces. Barring the practices forbidden by the Distributor Guidelines, Shaklee does permit informing existing customers of your PWS site. The link to your PWS site can be included within emails that comply and printed materials authorized by Shaklee. Rather than being a prominent marketing tool, Shaklee prefers your PWS site to merely supplement other forms of marketing. In this manner, you directly drive traffic to your PWS site.

But what if you want people to find your PWS site just as one would typically find a website? This is the most limiting aspect of the Distributor Guidelines, they can't if you fully comply. Very important, we don't recommend you breaking any of the guidelines. There are many techniques. Foremost, you should have your own website and pages on many social media sites. Promote yourself, your personal expertise and facts of interest to your customers and prospects. Don't use the Shaklee name or product names. Do include links to specific pages on your PWS site when the topic is appropriate. Update the content on a regular basis, at least once a month, and watch your search engine rankings climb.

Real PWS Referral Program

Real PWS offers a permanent "Refer-A-Friend" referral program. Receive one free month of service for every distributor that you refer who subscribes. There is no limit to how many fellow distributors you can refer. Simply ask them to provide your username or account number in the Coupon/Refer-A-Friend field when creating their account, the easiest method. Otherwise, your referrals can inform us by Real PWS "Problems / Requests" ticket system within 30 days of subscribing that you are due a credit.

Referral program credits apply to future service, as soon as the next billing cycle, and not permitted as payment towards set-up fees or your very first month of service. Only one referral program credit is permitted per new subscriber. If a new subscriber reports more than one referring account, the first account recorded will receive the credit.

If you have not already acquired a domain name, you can do so from any domain name registrar such as DNBuy.net, GoDaddy.com or DomainRegistry.com. We recommend DNBuy.net.

When acquiring a new domain name, ensure the purchase is complete before submitting it to Real PWS. Although rare, it is possible that someone purchased the domain name during the brief time you saw that it was available and attempting to execute the purchase.

In online "FAQ / Help" when logged into Real PWS, select "How do I direct traffic from my domain name to my Real PWS site?" to view the instructions.

Shaklee Distributors Benefit From Real PWS

The amenities are:
* Create your own website
* Promote yourself on the Internet
* Provide great information to your prospects
* Manage your own content
* Benefit from search engine indexing
* Determine effectiveness of campaigns and newsletters
* Link your Real PWS site to your Shaklee PWS site
* Use a real domain name that belongs to you
* Demonstrate your professional and polished business
* Share business strategy utilized by other distributors
* Receive click-thru and page hit reporting
* JumpStarts and Shortcuts assist to quickly get you online
* Easy to use with instructions, FAQ repository and online support

Does Real PWS limit the number of pages permitted?

Absolutely no set limits exist in regards to the number of pages permited. There aren't any service levels costing more when limits are exceeded. You may create as many pages necessary to meet your objectives. We strongly suggest that you organize the links to your pages well. Think of general topics in which your visits can click to reveal a list of related sub-topics. Should a topic only need one page, your page is linked to level 1 navigation. When you utilize sub-topics, a general page for the main topic is linked to level 1 navigation and each page for your sub-topics is linked to level 2 navigation. Although this may sound complicated, it is very logical and easy to understand while logged in under the administrative control panel. Level 1 links always display on your site in left navigation. Level 2 links display under the appropriate level 1 link when clicked.

Is Real PWS a template site?

Real PWS sites do have a uniform visual design. From this perspective, Real PWS may be miscategorized as a provider of template sites. Template sites are predefined both in visual design and content. Visual design is merely an aspect already taken care of, requiring no expertise on your part. If your Real PWS site were a template site, most if not all of the content would be provided. You would also have little control over replacing the providers content with your own.

The Real PWS JumpStart process may sound like a template but it truly isn't. Only example content and navigation are copied to your account upon selecting a focus. These tools assist in getting started rather than requiring that you design your site from scratch. JumpStart is optional with the most basic selection being a sample home page. You freely create pages and design navigation exactly as you desire. Add and delele pages as well as navigation. Customize pages and navigation included by JumpStart.

Shortcuts are many types of elements created for you. One example is a list of buttons that link to your Shaklee PWS site. Instead of learning how to become a web designer or Internet programmer, you merely reference a special code that inserts the element for you.

To rank high with search engines, you must have unique content. All examples must be rewritten in your own words. Content you include must be original instead of copied from an external source.

Shaklee Distributor Guidelines

Although frustrating for distributors, there are valid reasons why Shaklee does not permit use of company and product names in Internet marketing. There is potential for liability if product claims and disclaimers are not properly presented. What if other distributors made false claims and raised public controversy? The result would be bad for everyone.

It is possible to have a robust site that complies with the distributor agreement. Distributors should promote themselves and their own expertise rather than merely repeating the Shaklee name and citing products. On your “Real” site, after you share your personal expertise and endorsements, you place buttons that link your visitors to the corresponding Shaklee PWS page. You accomplish your objective without breaking any rules.

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